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Think About Your Audience Before Choosing a Webinar Title


Sponsored by:Checkmarx Logo - RGB Blue

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In today's fast-paced business environment with constantly evolving needs and technologies, developers are pressured to deliver more within tighter deadlines and with fewer errors. Discover how to navigate this evolving landscape of digital protection and unlock the secrets of modern application security with our experts. Dive deep into the strategic consolidation of security platforms, learn how to harness the power of DevSecOps for seamless developer integration, and master the art of securing cloud-native applications. 

Join us for an exclusive session filled with actionable insights and cutting-edge strategies that will empower you to safeguard your applications from code to cloud. 

You will learn how you can:

  • Identify vulnerabilities from the start
  • Reduce overhead
  • Improve code quality
Amit Daniel
CMO, CheckmarX

Amit Daniel is the Chief Marketing Officer at Checkmarx, heading marketing strategy and execution to support the company’s continued growth. She is a marketing leader with over two decades of experience working with global high-tech companies in multiple sectors and at various stages in their life cycles.

Before joining Checkmarx, Amit worked as CMO of Cognyte, a leading global investigative analytics software company. She led teams of marketers and business development experts responsible for strategy, product marketing, regional marketing, sales enablement, employer branding, internal communications, demand management, and more. She has also held leadership positions in marketing, product management, and partner sales at several B2B companies.

Sudharma Thikkavarapu
Global Head of Product Security, Dell Technologies
Sudharma Thikkavarapu is a visionary technology leader driving digital culture across all levels in the organizations to transform, challenge the status quo, and simplify the current processes and practices. He has 25+ years of proven leadership experience successfully leading technology and Security functions for Fortune 100 companies. Sudharma’ s unwavering focus on protecting and enabling the business has allowed him to be successful in leading and influencing high-value transformative efforts in the field of Information technology, Product Security, and Cybersecurity.
David Sims
Staff Vice President, Security Technology Services, Elevance Health
David is a people-first leader, passionate about building safe, and efficient systems. He strives to simplify complex concepts to make them easily understood by all. David Leads the Security Technology Services team at Elevance Health, an innovative, forward-looking company that delivers personalized health solutions to employers and individuals
Cindy Blake
CISSP, DevSecOps Market Advisor

Cindy Blake is an independent marketing advisor with experience spanning DevOps, CyberSecurity, and Cloud Management. Most recently Cindy was Marketing VP at Firefly, a seed-funded start-up that simplifies multi-cloud management while empowering DevOps and applying best practices for cost and risk. Blake's marketing efforts contributed to Firefly's  exponential revenue growth in just 18 months. Prior to Firefly, Cindy was Director of Product Marketing at GitLab, a leader in the DevOps market. Blake was instrumental in leading GitLab’s integrated application security, growing that business more than 10x over 4 years and through IPO. Previous experience includes building a security portfolio for Solarwinds MSPs to resell and portfolio marketing at HP Enterprise across Fortify app sec, network security, and SIEM.

Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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