Measuring What Matters: A Closer Look at Smartsheet’s Economic Impact

Discover how organizations are accelerating decision-making, streamlining collaboration, and maximizing ROI with Smartsheet. In this exclusive webinar, Amilcar Alfaro Sr. Director at Smartsheet joins Futurum Group analysts Keith Kirkpatrick and Donald Jin to unveil the results of a comprehensive Total Economic Value (TEV) study.

Attendees will gain a deeper understanding of how Smartsheet customers consolidated toolsets, reduced reporting overhead, automated workflows, and scaled adoption across departments—all while improving employee satisfaction and operational performance.

Whether you're evaluating a work management solution or seeking to optimize existing investments, this session will provide concrete data and actionable insights for IT and business leaders alike.

Key Takeaways:
-Real-world examples of how Smartsheet streamlined operations and consolidated legacy tools to deliver rapid ROI across industries
-Best practices for standardizing workflows, driving user adoption, and enabling automation at scale
-How Smartsheet’s AI features, integration capabilities and scalable platform are helping enterprises drive productivity and future-proof their operations

Amilcar Alfaro

Sr. Director of Product Marketing - Smartsheet

Amilcar Alfaro is a Sr. Director at Smartsheet. He has over 20 years of expertise in working in enterprise technology, product management and cloud economics. He's worked for Google, AWS and Microsoft in a variety of product and leadership roles. Amilcar holds degrees from the University of Washington, Northwestern University and Universidad Iberoamericana.

Keith Kirkpatrick

Research Director, Enterprise Applications - The Futurum Group

Keith Kirkpatrick is a Research Director with The Futurum Group. His coverage area encompasses enterprise applications, platforms, and tools, and the technologies and tools that underpin them, including artificial intelligence, automation, and integration technologies. He has more than 25 years of experience in research, marketing, and consulting-based fields, and is frequently sought out by the vendor community and trade media for his insights and commentary.

Donald Jin

Research Director, Business Economic Value - The Futurum Group

Don is the Research Director of the Business Economic Value service at The Futurum Group. He guides end-to-end engagements, from designing financial models and conducting research to delivering client-ready BEV deliverables.

Before joining Futurum, Don held senior leadership roles at HFS Research and IDC, where he built and scaled consulting programs, led TEV engagements, and provided strategic advisory council to Fortune 500 clients. With over twenty-five years of experience in consulting, market research, and business impact analysis, he has helped organizations address complex business challenges by translating data-driven insights into actionable strategies.

Don holds an MBA specializing in Market Research and a Bachelor of Science in Marketing Management from Boston University.

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