Harnessing the Power of GenAI and Martech for Customer Trust and Innovation

Join industry leaders from SAS and The Futurum Group, as they discuss current research findings around the challenges and opportunities of GenAI in marketing to increase productivity, improve customer experience and drive business growth.

Moderated by Lisa Martin, this webinar features Jonathan Moran, SAS’ Head of MarTech Solutions Marketing and Daniel Newman, CEO of The Futurum Group who will share practical advice for modern marketing teams who want to employ emerging tech like GenAI to help create personalized customer experiences whilst improving operational efficiencies and fostering lasting trust with their audiences.

Daniel and Jon will discuss the strategic role of GenAI to help scale customer engagement efforts, while avoiding such pitfalls as reputational damage, operational mistakes, and lapses in customer data protection.

Key Takeaways:

Strategies and use cases for integrating GenAI into your MarTech stack.
Best practices for using both “traditional” AI and GenAI to help foster customer trust and deliver personalized experiences.
Practical ways to navigate challenges such as data governance and security.

This is a must-attend event for marketing and technology leaders looking to stay on the cutting edge of MarTech and GenAI. Register now to reserve your spot!

Daniel Newman

CEO - The Futurum Group

Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world. A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor. An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Jonathan Moran

Head of MarTech Solutions Marketing - SAS

Jonathan Moran, Head of MarTech Solutions Marketing, covers global product marketing activities at SAS, with a focus on customer experience and MarTech. Jon has over 20 years marketing and analytics industry experience and over the span of his career has had the opportunity to not only architect, develop, demonstrate and implement analytical software solutions, but also to work on-site with Fortune 500 customers across industries helping them solve unique digital marketing analytics business issues. Jon graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures. He also holds a MBA from North Carolina State University with a concentration in Technology Commercialization.

Lisa Martin

CMO Advisor at The Futurum Group and On-Air Talent at Techstrong TV

Lisa Martin is a technology correspondent, host of the podcast, "Marketing: Art & Science", and a former NASA scientist who has made a significant impact in the tech industry. After earning a masters in cell and molecular biology, she worked on high-profile NASA projects that flew in space before further exploring her artistic side as a tech storyteller.

With her unique blend of science, marketing, and broadcasting experience, Lisa provides insightful analysis on the latest tech trends and innovations. Today, she's a prominent figure in the tech media landscape, appearing on platforms like Bloomberg, Schwab Network's "The Watch List" and iHeartRadio sharing her expertise and passion for science and technology with a global audience.

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