With over 15 years of experience in testing and experimentation, I’ve helped teams across a wide range of industries design and scale high-impact experimentation programs. From end-to-end execution and training to embedding best practices and fostering experimentation culture, my work has spanned in-house roles and consulting engagements with organisations such as JD Sports, Sky, the BBC, Chelsea FC, Manchester United, Optimizely, and now Harness.
Whether it’s marketing teams optimising conversions, product teams validating features, or engineering teams measuring the impact of releases, I’ve supported them in generating valuable insights and scaling their experimentation capabilities. My focus has always been on helping organisations deliver data and insight driven features, products, and experiences that move the needle on key metrics.
